When looking at the Urban Outfitters S/S 15 campaign you instantly noticed that it is mainly revolved around the festival lifestyle and that is how the clothes are styled and designed. This is partly because summer is a big time for festivals and a lot of customers will be waiting clothing to wear to festivals. This style of imagery suits the brand well and the images really bring across the trend and style that the company is going for. In my imagery I feel that I might take it in the opposite direction and go for something a bit more simple and relaxed.
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