Campaign Research: Lazy Oaf 'A FUN Project' S/S 15

For one of the S/S15 collections Lazy Oaf did a collaboration with 6 global illistratiors. The title 'A FUN Project' is an acronym for 'Apathetic, Funny, Ugly, but Nice'. The collection is in conjunction with a live installation as part of the Pick Me Up Graphics Art Festival – the UK’s leading event for graphic design and illustration – held at London’s Somerset House from 23rd April – 3rd May 2015.

I really like these images as the are bold, fun and really catch your eye. I feel that the campaign has really been captures well and the use of props makes the images stronger and gives more of a fun feel to the images.

Photo Link: http://rosynicholas.com/LAZY-OAF-FUN-PROJECT