Assignment 2 Brief

PROJECT TITLE: ‘FASHION BRANDING AND PHOTOGRAPHY – INDIVIDUAL PROJECT: THE COMMERCIAL CLIENT’ 

Introduction:

An established own brand and vintage clothing company requires photographic imagery for their spring campaign. The client is looking for a well researched and developed original concept, that takes into consideration the fashion trends for the next season as well as staying true to the company’s vintage roots and branding. You are to produce final professionally finished images that could be used on their website homepage and through advertising in magazines, flyers, newsletters and for social media. The client will state key objectives that need to be applied. You will interpret the brief using your own creative skills and imagination for the client.

AIMS:

• Extend your range of practical skills and critical understanding of photographic practices, to enable advanced levels of photographic image making centered on corporate branding and product advertising
• To develop professional research skills for the production of client specific imagery
• Use visual communication skills learned to develop commercial advertising photographs
• To develop practical studio and location based skills for the production of professional level imagery
• To develop organizational skills and how to present individually.

BRIEF: Students must complete the following stages for Assignment 2:

You will learn the client’s brief and produce relevant research that will help you develop a concept.

Develop initial ideas and imagery to progress your concept in a creative and professional manner.

Test ideas through photography, visual imagery, text, advertising mock ups, GIFs and branding.

Create a presentation to introduce your campaign showing critical evaluation of your own progress and final outcome.

Produce final images – a series of professional images (minimum of 5).

Note - students should include their final images digitally on a CD labelled with their name, module code and Assignment number (2). Each of the images should be placed in a separate folder. Each folder should contain a high-resolution image (300ppi) for printing to 12x16 and a low-resolution image (72ppi) for screen use.

LEARNING OUTCOMES: On completion of this Assignment you should be able to:

             1.   Research, develop and evaluate ideas independently

2.     Undertake professionally based briefs, including designing, styling and executing commercially relevant projects

3.     Demonstrate skills in the use of professional equipment, such as the digital back, studio and location lighting, studio environment, postproduction

4.     Demonstrate professional level skills in the planning and execution of a complex client based brief in a limited time scale

ASSESSMENT CRITERIA

1. PROFESSIONAL FINAL IMAGES– a minimum of 5

The degree to which you have produced exciting and relevant commercial campaign imagery for the client.

The degree to which you have considered the styling, model choice and location/studio setting.

The degree of professionalism and demonstration of skill set through your final images.

The ability to meet a client’s deadline.

This makes up 70% of your mark.

2. A BLOG – research, ideas, experiments, development

The degree to which you have made relevant research for your client.

The degree to which you have created and developed ideas and a concept that is informed by your research and fulfils the client’s brief.

The degree to which you have experimented with image making and advertising.

The degree to which you analysed and critiqued your progress and evaluated outcomes.

The ability to meet project timescales.

The makes up 20% of your mark.

3. SEMINAR PRESENTATION OF PROJECT

The degree to which you are able to prepare and present your project showing critical evaluation of your own progress and final outcome.

This makes up 10% of your mark.

MINIMUM TANGIBLE EVIDENCE OF STUDY

-        A blog that documents your research, ideas, experiments and development.

             -     A presentation of your campaign imagery and concept.

-     A final set of professional photographic images (minimum of 5).