PROJECT TITLE: ‘FASHION BRANDING AND PHOTOGRAPHY –
GROUP PROJECT: THE EMERGING DESIGNER’
Introduction:
A new emerging designer
needs campaign imagery to launch their new label to the industry and general
public. The client needs a group of creatives to research and develop an
original concept, and then to produce preliminary images for them to consider
and provide feedback as to whether they would take the project further to
commission stage. (In terms of the brief, this ends at the client feedback
stage). The client will set you a brief that outlines what they need and to
state key objectives that need to be applied. You will then interpret the brief
using your own creative skills and imagination for the client.
AIMS:
- Extend your range
of practical skills and critical understanding of photographic practices,
to enable advanced levels of photographic image making centered on
corporate branding and product advertising
- To develop
group working skills and how to collaborate on conceptual and production
ideas
- To develop
professional research skills for the production of client specific imagery
- Use visual
communication skills learned to develop commercial advertising photographs
- To develop
practical studio and location based skills for the production of
professional level imagery
- To develop
organizational skills and how to present as part of a group.
BRIEF: Students must complete the following
stages for Assignment 1:
As a group you will
learn the client’s brief and produce relevant research that will help you
develop a concept.
Communicate to
decide which roles each team member should undertake as part of the production
team.
Develop initial
ideas and imagery to progress your concept in a creative and professional
manner.
Create an exciting group
presentation to introduce your campaign ideas, and to gain feedback from your
client.
Produce preliminary images – a series of professional
but introductory images (minimum of 6) that could be commissioned and developed
further into a campaign for your client.
Note - students
should include their preliminary images
at the end of their blog and also digitally on a CD labelled with all the names
of your group, module code and Assignment number (1). Each of the images should
be placed in a separate folder. Each
folder should contain a high-resolution image (300ppi) for printing to 12x16
and a low-resolution image (72ppi) for screen use.
LEARNING OUTCOMES:
On completion of this Assignment you should be able to:
1. Research, develop and evaluate ideas independently
2.
Undertake
professionally based briefs, including designing, styling and executing commercially
relevant projects
4.
Demonstrate
professional level skills in the planning and execution of a complex client
based brief in a limited time scale
ASSESSMENT CRITERIA
1.
A BLOG
SHOWING RESEARCH AND DEVELOPMENT –
The degree to which
you have researched with imagination and developed ideas and a concept that
shows innovation.
The degree to which
your research, ideas and developed concept are relevant to the client and
fulfils their needs.
The degree to which
you analyse and critique groups decisions and evaluate your outcome.
The degree of
professionalism that you apply to developing your concept into preliminary
images.
This makes up 80% of your mark.
2.
GROUP SEMINAR
PRESENTATION OF PROJECT –
The degree to which
you are able to prepare and present your project for your client and explain
why this could be produced to become a successful campaign for them.
This makes up 20% of your mark.
MINIMUM TANGIBLE
EVIDENCE OF STUDY
-
A blog
that documents your group research and development
- A group presentation of your campaign
imagery and concept.
- A preliminary set of
photographic images (minimum of 6).
